Each year, Serco runs an internal NAIDOC Week artwork competition at the Clarence Correctional Centre, inviting inmates to create original artworks that reflect culture, storytelling, and identity. Green Fox Studio then develops the selected artwork into a finished design for the annual NAIDOC Week polo shirts.

Using the winning artwork as a foundation, Green Fox Studio digitises and refines the illustration elements, ensuring they are print-ready while remaining true to the original creative intent. The final designs are applied across apparel, with a green polo produced for inmates and a blue version for staff and community members supporting the NAIDOC Week celebrations within the facility.

Green Fox Studio is proud to be part of this initiative and to witness the positive impact creative opportunities can have within correctional environments.