The new logo features a bird taking a smaller bird under its wing, representing PACT’s mission to nurture and protect child witnesses. The bird’s strong wings mean it never has to stay in one place. Where it is now is not where it will be tomorrow, or in the years to come - much like the young people PACT strives to support. It was also created with a potential expansion project in mind. In future, PACT hopes to create a series of children’s books about the courtroom experience featuring the birds as characters.

  • Strategy

    Concept, Identity, Presentation, Rebrand

  • Design

    Art Direction, Graphic Design

  • Client


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